Gabrielle 'Coco' Chanel As a Brand.

GABRIELLE COCO CHANEL

Word wide known brand CHANEL

THINGS TO KNOW "FASHION KNOWLEDGE."

The COCO CHANEL Era:

Establishment and recognition — 1909–1910's

FIRST CHANEL ERA HAT 

The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes. She started on the ground floor below the flat of socialite and textile businessman Étienne Balsan, as his mistress. Because the Balsan flat was a salon for the French hunting and sporting élite, Chanel had opportunity to meet their fashion-conscious demi-mondaine, upon whom the rich men displayed their wealth. Chanel sold them the hats she designed and was able to earn an independent living. Chanel befriended English socialite and; per the upper class social custom, Chanel became his mistress. Capel noticed her business acumen and in 1913 financed her first independent shop, Chanel Modes, at 21 rue Cambon, Paris. Because that address already housed a dress shop, her lease limited her to millinery rather than couture. Two years later, in 1915, she opened shops in Deauville and Biarritz, offering ready to wear sports clothes for women.

TRADEMARKS 

One timeline measurement for Chanel presence in the United States is via trademarks registered with the United States Patent and Trademark Office (USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark Chanel and for the distinctive interlocking CC design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of face powder, perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO. The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.

THE FACTS

 

Industry	Fashion
Founded	1909
Founder(s)	Coco Chanel
Headquarters	Paris, France 135 Avenue Charles de Gaulle 92521 Neuilly-sur-Seine Cedex
Number of locations	310 (ca. September 2010)
Area served	Asia, Europe, Oceania, and the Americas
Key people	Karl Lagerfeld, Creative Director Jacques Polge, Master Perfumer Alain Wertheimer, co-owner Gerard Wertheimer, co-owner Maureen Chiquet, Global Chief Executive Officer John Galantic, President, U.S. and Chief Operating Officer
Products	Haute couture, ready-to-wear,perfume, jewellery,accessories
Revenue	€1.809 billion (2010)
Net income	€280.3 million (2010)
Employees	1,270 (2010)
Website	www.chanel.com