What Makes a logo successful

A logo is a defining source of identity & branding for most companies, therefore it must be powerful and memorable & grab the audience attention. A logo can enhance a company's image and give it an advantage over it's competition. You want to have a logo that everyone knows the name when the logo is seen below are some examples that are powerful and memorable all over the world.

So what's the process of creating a logo?

The most crucial steps in creating a logo often come in the early stages. You should always start by gathering as much information as possible about the client doing research is key. It's wise to find out as much as you can before you start creating a logo. You want to know everything about the company you are designing for as well as all the competitors logo and company scheme.

Once you are clear on the goals of the client it's wise to spend ample amount of time producing rough drafts. Some designers do brainstorming exercises or doodling to help with new ideas. Rough drafts generally should be taken a step further into a comprehensive sketch of the layout something you would show your client, usually this is a more refined sketch of the logo. And finally, the logo should be created using a vector based program such as illustrator, not photo shop or in design.

What makes a logo timeless?

Strong logos not only brand the identity of a company but they last the test of time. Though logos might be altered over the course of time, they are easily recognizable, despite the changes. Below are some worldwide logos that have changed over the year

UPS