Why Social Media Is Important For Your Career.

Why Social Media Is Important For Your Career.

This blog entry that I am creating is in reference to the Advertising Association meeting that I attend earlier this week at the Lakeland center . One of the main topics that was talked about was in reference to social media and how it is used today for your career. I highly recommend that students attend the next up coming meetings with this Polk County advertising association I found that the info was very helpful and educational. Networking and meeting new people in your field is how you build relationships and brand yourself as a person.

Social media participation is an essential tool in networking with potential professional contacts, employees, friends, family etc. Staying in touch with current and former contacts, recruiting employees, advancing your career, and keeping in touch with the world is what social media is about.

 Career and online experts recommend leveraging social media sites such as Facebook, Twitter and (especially) Linked In as part of a job search. But, they say, social networking should be used as a complement to, and not a replacement for, more traditional job-search methods. And, they caution, it should be used carefully. You want to make sure all of your info, statues, updates and pictures are appropriate for the outside world and more importantly the professional world career aspects.  

83% of employers are currently using, or plan to use, social media networks such as LinkedIn, Facebook, and Twitter for hiring, according to a survey by the advertising association recruiting platform  58% of employers have hired through social media networks.  The networks they have used to hire employees are LinkedIn (used by 89% of employers that hired via social media), Facebook (28%), and Twitter (14%), according to the survey. YES! 83% percent of employers! YOU DO THE MATH...

-People who have failed to build and maintain a strong social media presence, including older or less technically savvy workers, may receive fewer job inquiries.  Employers are also using social media sites more often to find additional information about you after your resume is received, and you can benefit from having a prominent social media profile at this stage of the job search," said the advertising association 

-The flip side of social media

But remember: The transparency social media provides works both ways. While it can help a potential employee gain an edge during the job search, it also lets employers vet potential employees. Many employers use the same sources to uncover information about candidates not included in a resume or shared during an interview. You always want your physical appearance to be presentable, everything posted on social media should reflect who you are. Communication face to face is still very important. Social Media is just adding to the way communication works and interacting with others.

Herman Miller

-Herman Miller-

Inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn and live.

The Story Behind the name...

 

Herman Miller was a West Michigan businessman who helped his son-in-law, D.J. De Pree, buy the Michigan Star Furniture Company in 1923. De Pree had been working at the company, which opened in 1905, since he was hired in 1909 as a clerk. De Pree knew his father-in-law was a man of integrity, so he decided to rename the company after him.
By the middle of the 20th century, the name Herman Miller had become synonymous with “modern” furniture. Working with legendary designers George Nelson and Charles and Ray Eames, the company produced pieces that would become classics of industrial design.
Since then, we’ve collaborated with some of the most outstanding designers in the world, including Alexander Girard, Isamu Noguchi, Robert Propst, Bill Stumpf, Don Chadwick, Ayse Birsel, Studio 7.5, Yves Béhar, Doug Ball, and many talented others.
Today, in addition to our classic pieces and new designs for the home, Herman Miller is a recognized innovator in contemporary interior furnishings, solutions for healthcare environments, and related technologies and services. A publicly held company headquartered in Zeeland, Michigan, we have manufacturing facilities in the United States, China, Italy, and the United Kingdom and sales offices, dealers, licensees, and customers in over 100 countries.

  

Assignment:   Assigned a company. research your company, based on what you find, answer these questions.
1.) As a consumer, what about their branding do you find most successful and attractive?
2.) As a designer, what can you take away from their philosophies in branding, to apply to how you will approach branding in the future?
3.) Which piece of branding do you find most unique and interesting?

1- Being a consumer the things I find most attractive and successful about the Herman Miller collection is the design and distinctive look that the Herman Miller design owns. The structure is unique and recognized. Seeing a product the Herman Miller name comes to mind. That's how you know that a product is successful.


2- How I will approach branding in the future is to continue the basics that WORK for branding like advertisement, and marketing. I believe in trying new things, I think that being a designer trying new things is a MUST. Herman Miller is know for their employee benefits and appreciation . Herman Miller continues to win awards and gain recognition more and more each and every year.

3-The piece of branding I find most interesting and unique is how Herman Miller treats their customers. Their versatile, flexible products give people real choices. If they need something extra, they can do that too. They have a process--and a long track record--for making unique products. The response is fast; 95 percent of the time they issue a quote in 24 hours. The prices are reasonable, on average about 5 percent over our standard products. Best of all, the result is specific to each customer. All Herman Miller work is world wide recognized and acclaimed.

Herman Miller Awards for 2012

Herman Miller named "Corporation of the Year" in the commercial products sector by the Michigan Minority Supplier Development Council.

Herman Miller receives Candidate Experience Award, an honor given to companies who best represent a quality engagement strategy.

Herman Miller Healthcare first manufacturer to earn exclusive Planetree Visionary Design Network status.

Herman Miller achieves ninth consecutive listing on Dow Jones Sustainability World Index.

Herman Miller receives fourth Neighborhood Environmental Partners (NEP) award from the Michigan Department of Environmental Quality.

Herman Miller listed among IndustryWeek magazine's 50 Best Manufacturing Companies.

Herman Miller inducted into the "Made in USA Hall of Fame" for its commitment to US Manufacturing.

Herman Miller wins a Gold Stevie Award in the Company of the Year - Consumer Products - Durables category in the tenth annual American Business Awards.

Herman Miller and A Better World wins a Silver Stevie Award in the Corporate Social Responsibility Program of the Year - More Than 2,500 Employees category in the tenth annual American Business Awards.

Herman Miller recognized with 2012 Huntington Pillar Award, given by the Women's Resource Center to companies who demonstrate outstanding dedication to empowering women in the workplace.

Herman Miller selected by the Sustainable Asset Management Group for inclusion in "The Sustainability Yearbook 2012."

What Makes a logo successful 

A logo is a defining source of identity & branding for most companies, therefore it must be powerful and memorable & grab the audience attention. A logo can enhance a company's image and give it an advantage over it's competition. You want to have a logo that everyone knows the name when the logo is seen below are some examples that are powerful and memorable all over the world.

So what's the process of creating a logo? 

The most crucial steps in creating a logo often come in the early stages. You should always start by gathering as much information as possible about the client doing research is key. It's wise to find out as much as you can before you start creating a logo. You want to know everything about the company you are designing for as well as all the competitors logo and company scheme.

Once you are clear on the goals of the client it's wise to spend ample amount of time producing rough drafts. Some designers do brainstorming exercises or doodling to help with new ideas. Rough drafts generally should be taken a step further into a comprehensive sketch of the layout something you would show your client, usually this is a more refined sketch of the logo. And finally, the logo should be created using a vector based program such as illustrator, not photo shop or in design. 

What makes a logo timeless?

Strong logos not only brand the identity of a company but they last the test of time. Though logos might be altered over the course of time, they are easily recognizable, despite the changes. Below are some worldwide logos that have changed over the year 

UPS

NBC

                          

 

NIKE

Gabrielle 'Coco' Chanel As a Brand.

GABRIELLE COCO CHANEL

Word wide known brand CHANEL

THINGS TO KNOW "FASHION KNOWLEDGE."

The COCO CHANEL Era:

Establishment and recognition — 1909–1910's

FIRST CHANEL ERA HAT 

The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes. She started on the ground floor below the flat of socialite and textile businessman Étienne Balsan, as his mistress. Because the Balsan flat was a salon for the French hunting and sporting élite, Chanel had opportunity to meet their fashion-conscious demi-mondaine, upon whom the rich men displayed their wealth. Chanel sold them the hats she designed and was able to earn an independent living. Chanel befriended English socialite and; per the upper class social custom, Chanel became his mistress. Capel noticed her business acumen and in 1913 financed her first independent shop, Chanel Modes, at 21 rue Cambon, Paris. Because that address already housed a dress shop, her lease limited her to millinery rather than couture. Two years later, in 1915, she opened shops in Deauville and Biarritz, offering ready to wear sports clothes for women.

TRADEMARKS 

One timeline measurement for Chanel presence in the United States is via trademarks registered with the United States Patent and Trademark Office (USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark Chanel and for the distinctive interlocking CC design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of face powder, perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO. The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.

THE FACTS

 

Industry	Fashion
Founded	1909
Founder(s)	Coco Chanel
Headquarters	Paris, France 135 Avenue Charles de Gaulle 92521 Neuilly-sur-Seine Cedex
Number of locations	310 (ca. September 2010)
Area served	Asia, Europe, Oceania, and the Americas
Key people	Karl Lagerfeld, Creative Director Jacques Polge, Master Perfumer Alain Wertheimer, co-owner Gerard Wertheimer, co-owner Maureen Chiquet, Global Chief Executive Officer John Galantic, President, U.S. and Chief Operating Officer
Products	Haute couture, ready-to-wear,perfume, jewellery,accessories
Revenue	€1.809 billion (2010)
Net income	€280.3 million (2010)
Employees	1,270 (2010)
Website	www.chanel.com

Unit 4: Week 4 - Discussion 2 - Week 4

1. What information did you find most interesting in this class?  What Chapter did you find to be boring?


ANSWER 1: The information that I found most interesting in class this unit would have to be the chapter 3 on "THE JOBS" I found that interesting because It gave alot of information on what different types of jobs are out there and what field or type of work would fit your life style or outcome as a career. The chapter that I found to be most boring would have to be legal issues chapter 6. This chapter covered alot of copyright rules and regulations and goes about the proper way to purchase images, pictures and text. RULES, RULES and MORE RULES.  
 

2. What did you learn that you think you'll use throughout your career?
   

ANSWER 2: What I have learned in this class that I will use throughout my career is, That rules and regulations as well as copyrighting is VERY IMPORTANT and VERY SERIOUS. Breaking these laws can lead to fines and a bad reputation with you and your name. Something else I would use through out my career would be how important it is to do research on a company if you are designing a logo etc for a business. The more research the more you will understand the job that you are assigned to do and what it is exactly the company is asking of you. This would go will feeling confident about your work as well




3. What did you SEE this month that inspired you? (in or out of the class)


ANSWER 3: What I have seen this month that inspired me is some of the projects and presentations that my fellows classmates create. I think it gives ideas and a learning curve all in the same time. Another thing that inspired me would have to be just web surfing; Looking and doing research on other blogs and websites gives me good ideas and inspiration.