Herman Miller

-Herman Miller-

Inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn and live.

The Story Behind the name...

 

Herman Miller was a West Michigan businessman who helped his son-in-law, D.J. De Pree, buy the Michigan Star Furniture Company in 1923. De Pree had been working at the company, which opened in 1905, since he was hired in 1909 as a clerk. De Pree knew his father-in-law was a man of integrity, so he decided to rename the company after him.
By the middle of the 20th century, the name Herman Miller had become synonymous with “modern” furniture. Working with legendary designers George Nelson and Charles and Ray Eames, the company produced pieces that would become classics of industrial design.
Since then, we’ve collaborated with some of the most outstanding designers in the world, including Alexander Girard, Isamu Noguchi, Robert Propst, Bill Stumpf, Don Chadwick, Ayse Birsel, Studio 7.5, Yves Béhar, Doug Ball, and many talented others.
Today, in addition to our classic pieces and new designs for the home, Herman Miller is a recognized innovator in contemporary interior furnishings, solutions for healthcare environments, and related technologies and services. A publicly held company headquartered in Zeeland, Michigan, we have manufacturing facilities in the United States, China, Italy, and the United Kingdom and sales offices, dealers, licensees, and customers in over 100 countries.

  

Assignment:   Assigned a company. research your company, based on what you find, answer these questions.
1.) As a consumer, what about their branding do you find most successful and attractive?
2.) As a designer, what can you take away from their philosophies in branding, to apply to how you will approach branding in the future?
3.) Which piece of branding do you find most unique and interesting?

1- Being a consumer the things I find most attractive and successful about the Herman Miller collection is the design and distinctive look that the Herman Miller design owns. The structure is unique and recognized. Seeing a product the Herman Miller name comes to mind. That's how you know that a product is successful.


2- How I will approach branding in the future is to continue the basics that WORK for branding like advertisement, and marketing. I believe in trying new things, I think that being a designer trying new things is a MUST. Herman Miller is know for their employee benefits and appreciation . Herman Miller continues to win awards and gain recognition more and more each and every year.

3-The piece of branding I find most interesting and unique is how Herman Miller treats their customers. Their versatile, flexible products give people real choices. If they need something extra, they can do that too. They have a process--and a long track record--for making unique products. The response is fast; 95 percent of the time they issue a quote in 24 hours. The prices are reasonable, on average about 5 percent over our standard products. Best of all, the result is specific to each customer. All Herman Miller work is world wide recognized and acclaimed.

Herman Miller Awards for 2012

Herman Miller named "Corporation of the Year" in the commercial products sector by the Michigan Minority Supplier Development Council.

Herman Miller receives Candidate Experience Award, an honor given to companies who best represent a quality engagement strategy.

Herman Miller Healthcare first manufacturer to earn exclusive Planetree Visionary Design Network status.

Herman Miller achieves ninth consecutive listing on Dow Jones Sustainability World Index.

Herman Miller receives fourth Neighborhood Environmental Partners (NEP) award from the Michigan Department of Environmental Quality.

Herman Miller listed among IndustryWeek magazine's 50 Best Manufacturing Companies.

Herman Miller inducted into the "Made in USA Hall of Fame" for its commitment to US Manufacturing.

Herman Miller wins a Gold Stevie Award in the Company of the Year - Consumer Products - Durables category in the tenth annual American Business Awards.

Herman Miller and A Better World wins a Silver Stevie Award in the Corporate Social Responsibility Program of the Year - More Than 2,500 Employees category in the tenth annual American Business Awards.

Herman Miller recognized with 2012 Huntington Pillar Award, given by the Women's Resource Center to companies who demonstrate outstanding dedication to empowering women in the workplace.

Herman Miller selected by the Sustainable Asset Management Group for inclusion in "The Sustainability Yearbook 2012."

What Makes a logo successful 

A logo is a defining source of identity & branding for most companies, therefore it must be powerful and memorable & grab the audience attention. A logo can enhance a company's image and give it an advantage over it's competition. You want to have a logo that everyone knows the name when the logo is seen below are some examples that are powerful and memorable all over the world.

So what's the process of creating a logo? 

The most crucial steps in creating a logo often come in the early stages. You should always start by gathering as much information as possible about the client doing research is key. It's wise to find out as much as you can before you start creating a logo. You want to know everything about the company you are designing for as well as all the competitors logo and company scheme.

Once you are clear on the goals of the client it's wise to spend ample amount of time producing rough drafts. Some designers do brainstorming exercises or doodling to help with new ideas. Rough drafts generally should be taken a step further into a comprehensive sketch of the layout something you would show your client, usually this is a more refined sketch of the logo. And finally, the logo should be created using a vector based program such as illustrator, not photo shop or in design. 

What makes a logo timeless?

Strong logos not only brand the identity of a company but they last the test of time. Though logos might be altered over the course of time, they are easily recognizable, despite the changes. Below are some worldwide logos that have changed over the year 

UPS

NBC

                          

 

NIKE

Gabrielle 'Coco' Chanel As a Brand.

GABRIELLE COCO CHANEL

Word wide known brand CHANEL

THINGS TO KNOW "FASHION KNOWLEDGE."

The COCO CHANEL Era:

Establishment and recognition — 1909–1910's

FIRST CHANEL ERA HAT 

The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes. She started on the ground floor below the flat of socialite and textile businessman Étienne Balsan, as his mistress. Because the Balsan flat was a salon for the French hunting and sporting élite, Chanel had opportunity to meet their fashion-conscious demi-mondaine, upon whom the rich men displayed their wealth. Chanel sold them the hats she designed and was able to earn an independent living. Chanel befriended English socialite and; per the upper class social custom, Chanel became his mistress. Capel noticed her business acumen and in 1913 financed her first independent shop, Chanel Modes, at 21 rue Cambon, Paris. Because that address already housed a dress shop, her lease limited her to millinery rather than couture. Two years later, in 1915, she opened shops in Deauville and Biarritz, offering ready to wear sports clothes for women.

TRADEMARKS 

One timeline measurement for Chanel presence in the United States is via trademarks registered with the United States Patent and Trademark Office (USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark Chanel and for the distinctive interlocking CC design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of face powder, perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO. The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.

THE FACTS

 

Industry	Fashion
Founded	1909
Founder(s)	Coco Chanel
Headquarters	Paris, France 135 Avenue Charles de Gaulle 92521 Neuilly-sur-Seine Cedex
Number of locations	310 (ca. September 2010)
Area served	Asia, Europe, Oceania, and the Americas
Key people	Karl Lagerfeld, Creative Director Jacques Polge, Master Perfumer Alain Wertheimer, co-owner Gerard Wertheimer, co-owner Maureen Chiquet, Global Chief Executive Officer John Galantic, President, U.S. and Chief Operating Officer
Products	Haute couture, ready-to-wear,perfume, jewellery,accessories
Revenue	€1.809 billion (2010)
Net income	€280.3 million (2010)
Employees	1,270 (2010)
Website	www.chanel.com