Why Social Media Is Important For Your Career.

Why Social Media Is Important For Your Career.

This blog entry that I am creating is in reference to the Advertising Association meeting that I attend earlier this week at the Lakeland center . One of the main topics that was talked about was in reference to social media and how it is used today for your career. I highly recommend that students attend the next up coming meetings with this Polk County advertising association I found that the info was very helpful and educational. Networking and meeting new people in your field is how you build relationships and brand yourself as a person.

Social media participation is an essential tool in networking with potential professional contacts, employees, friends, family etc. Staying in touch with current and former contacts, recruiting employees, advancing your career, and keeping in touch with the world is what social media is about.

 Career and online experts recommend leveraging social media sites such as Facebook, Twitter and (especially) Linked In as part of a job search. But, they say, social networking should be used as a complement to, and not a replacement for, more traditional job-search methods. And, they caution, it should be used carefully. You want to make sure all of your info, statues, updates and pictures are appropriate for the outside world and more importantly the professional world career aspects.  

83% of employers are currently using, or plan to use, social media networks such as LinkedIn, Facebook, and Twitter for hiring, according to a survey by the advertising association recruiting platform  58% of employers have hired through social media networks.  The networks they have used to hire employees are LinkedIn (used by 89% of employers that hired via social media), Facebook (28%), and Twitter (14%), according to the survey. YES! 83% percent of employers! YOU DO THE MATH...

-People who have failed to build and maintain a strong social media presence, including older or less technically savvy workers, may receive fewer job inquiries.  Employers are also using social media sites more often to find additional information about you after your resume is received, and you can benefit from having a prominent social media profile at this stage of the job search," said the advertising association 

-The flip side of social media

But remember: The transparency social media provides works both ways. While it can help a potential employee gain an edge during the job search, it also lets employers vet potential employees. Many employers use the same sources to uncover information about candidates not included in a resume or shared during an interview. You always want your physical appearance to be presentable, everything posted on social media should reflect who you are. Communication face to face is still very important. Social Media is just adding to the way communication works and interacting with others.