Tuesday, December 24, 2013

Week 13 Of Web

Week 13 of web has been going steady and my projects and class work have been going great I was able to stay ahead this semester more then last because this course was by far way less overwhelming due to the fact that we were always working in dream weaver and writing and reading code. I like the fact that this last web class was more low key and straight forward I understood how the navigation works with wordpress and I am very comfortable with working in wordpress in the future.

Week 12 Of Web

Week 12 of web has been going good so far. I now see where finding templates on wordpress can be challenging and endless in search when trying to find the perfect theme for the website created. Learning how to navigate through wordpress was also challenging at times, it was all unfamiliar when it comes to tweaking special shadows and headlines in the edit or headlines menu on the tool bar. I hope to learn more about wordpress navigation and different tips and breaks. I am starting to enjoy working in wordpress.

Thursday, December 12, 2013

Week 11 Of Web -SOA

Week 11 of web has been great this week we learned a lot about SOA. The info on SOA was very helpful to me. Is SOA we learned different types of search engines and how to get good rankings when it comes to maintaining a website. We learned different ways to work with google. yahoo and bing what are some popular internet search sites. Are 2nd week project was to make a wordpress site about SOA. At first I thought it would be very boring and repative but I learned a lot from reading different types of blog post and articles on the Internet about the value of SOA. I very pleased on how this week of classes are going I'm actually ahead for the first time in weeks and it feels GREAT! :)

Thursday, December 5, 2013

Week 10 Of Web

Going into Web 3 week 1 has been great! We FINALLY are working with WordPress and I couldn't be more happier then I am now with how web is going. The first two months of web was all code and css sheets it wasnt pretty thats for sure. With wordpress we can finally cut out all that extra time for coding and using CSS sheets. With wordpress its all right there for us. We also are learning how databases work and run through making a website and linking it with other websites. I learned a lot with databases and advertisement on sites how to set up advertisement with google and other search engines. I am very excited about are last web project for building are own websites this is something I needed to start doing for myself as a designer for a long time. Feels good knowing that it will be up and running in just a few weeks. 

Friday, November 22, 2013

Week 9 Of Web

Week 9 of web has been has been so far the worst for me. first of I hate group projects nothing ever works out and everyone is always scrambling to get things finished last minute. I'm still not understanding the code and breaks of HTML making the process of creating a website takes forever and is very time consuming. All honesty I don't have the time or patience for web. Lord give me strength to get me through the next 4 weeks.

Week 8 Of Web

week 8 of web has been decent. I honestly really dislike web. I get it sometimes as far as the assignments and what the projects are on. I'm still very confused with CSS and the style sheet mark up and how to detect mistakes. I honestly at this point have zero patience and just want January to get here so I can be done with web FOREVER yes FOREVER !

Tuesday, November 19, 2013

Week 7 Of Web

Week 7 of web. Was a lot of information that we covered the last 3 weeks of web. We went over many things that we have already learned. We learned and went in depth about tables how to position and design tables in HTML. We learned how padding is very important when designing a website. Week 7 was a lot of small steps on how to make your page more visually pleasing to the eye. Everything from padding to white space and the proper positioning of your navigation and tool bars. It was a lot of dos and don'ts of the proper way to design in HTML and CSS.   

Week 6 Of Web

Week 6 of web has been a little on the overload side for me. I notice that lectures and class time more and more info being given to us. Now that we have learned the basics on how CSS and HTML work we are getting into more of how the website needs to look and navigate. We are getting into more tables and different types of navigations when designing a web site also the different types of styles of layout such as linar or horizontal style. Im hanging in there I hop the next 4 weeks I continue to learn and all the new information is understandable.

Tuesday, November 5, 2013

Week 5

Week 5 of web development has been going great. We are learning a lot of style codes and content for websites. We learned how to design tables and more about website dimensions. We are also learning how Photo shop is capitally with dream weaver and other adobe programs. We also learned more about liquid display on websites and how it works and how to control the browser width and dimensions. I now know how important wrappers are when creating websites.

Thursday, October 24, 2013

Week 4 Of Web.

Week 4 of web, I cant believe I made it through my first web class! I thought this class would be more challenging and difficult to understand but, so far so good! This week we went over style sheets, what they mean what they do and why we need them when creating a website. I now know also how to navigate through dreamweaver. How to create new html and css pages and how to properly save files in folders that involve dreamweaver. Dreamweaver used to be very intimating but now that I know how to use it. Its saves me time as a designer and makes designing a website easier for a graphic/web designer user friendly. We also learned more css design codes this week, as far as making are website more appealing to the eye. Going into class two of web development I would like to understand the code a little better as far as the steps of doing things and why certain codes are needed to do certain things. The one on one help with my instructor has been very helpful as well. I get a lot of knowledge when navigating and helping me through all my issues that I come across. So far so good, One class closer to being done with web only Three more to go! BRING IT! 

Thursday, October 17, 2013

Week 3 Of Web

Week 3 of web is definitely less stressful then the past two weeks of web. This week we have finally started working in dream weaver. I now also understand why we learned HTML and CSS in text edit to begin with. Dream weaver does a lot of the work for you as far as editing files and code it even gives you an option to work in design mode. But learning in text edit defiantly helps find errors and actually understanding the code itself. But one things if for sure I will not miss working in text edit! This week I am working on my first project assignment witch is creating a Copyright website about copy writing. Its a pretty boring topic but its something a graphic designer needs to know in the real world. I also cant complain on this assignment actually being two assignments in one. The copyright research information and then the website layout design being the other part of the project. So far everything is going well; I'm going to try my best to hang in there until December when web classes are finished. 

Week 2 Of Web

Second week of web is going ok. This week we learned about images and the quality a image should be for proper website development. We learned about JPEG and PNG quality on a website layout type. We learned how css styles the website as far as color, size and font style as well as layout format. I'm more then ready to start editing and creating in Dream Weaver. Working with text edit and safari is no fun going back and forth to each and every window every time I edit. I'm just glad I am understanding everything. The book we are using for this class is also a lot of help. I find myself going back to my highlighted pages and finding my answers and solutions that way. 

Thursday, October 3, 2013

Week 1 Of Web.

My first week of web so far has been challenging. Its a hard transition to design in adobe programs for the last 8 months then switch to web language of text and create and design that way. This week we have learned the basics of web HTML and web CSS. I do get the format and style guide on the web works, but let me tell you its not pretty colors or images that we are creating in text edit, Its all code and text language . I'm a little confused on how converting CSS to HTML for style guides and sheets but I hope in do time it will all click and fall together.

Friday, September 20, 2013

Week 3 Of Applied Multimedia

Week 3 of Applied Multimedia was a little more challenging then the first two weeks. This week we put together are portfolio and gathered are design work. We also created an online portfolio that I still have to do many updates in. This week I also brainstormed on many different ideas with my creative portfolio and creative resume. I started on both and still brainstorming on different ideas and how I want everything to look. I'm still kind of bummed on how this class fell I wish it was closer to my graduate date just so I could have more design work and me more knowledgeable with web. But all and all everything is going great. Finally made it into the last week of applied mutimedia I'm excited to start showing off my work:)

Thursday, September 12, 2013

Week two of Applied Multi Media

Week two of Applied Multi Media has been going good. Today I finished my two mock interviews with student services, I received full 30 points for both interviews and then was told that my résumé needed better spacing to fit all my info on one page. These next couple days I plan on doing some research on creatative resumes and how to get the style and look that fits me. I also purchased my portfolio today and I'm excited to start putting together my peices and layout of my portfolio. I think this class is extremely important; for its helping me brand my self as a designer and get organized on the look and style I want business and clients to view me as a designer . Just as important to my self as a designer to have an identity to my design work and start getting my name out there as a graphic designer. I have a lot of work that I'm proud of and I'm excited to finally be able to start showing it off. I can't believe I'm more the half way done with school I've learned a lot and I'm ready to take in as much knowledge as I can these next two weeks of applied multi media. 

Tuesday, September 3, 2013

Back To Business

After enjoying the summer vacation week off. It's back to the books! The summer semester went great, I learned a lot and still managed to juggle, school, work and and a social life for the summer so I have no complaints for the summer months. I just recently wrapped up a internship with Diamond View Studios in North Tampa DVS Tampa is a Video/Multi Media studio company. With DVS I learned more about Final Cut pro the process of video editing, Some after effects skills and also hands on skill with video shoots and commercials with multiple companies in Florida. I just recently applied for a motion graphics intern position with the NHL Tampa Bay Lightning Hockey team, I'm truly fortunate and blessed to have my teachers who informed me about this opportunity. And got the good news this past Monday, That I got the intern position! I'm extremely excited to start this Wednesday with the graphics team. This is a great opportunity for me to get introduced to the entertainment field of design as well as my DVS summer internship. For the entertainment industry is what I want to be involved in as a graphic designer; Weather it be sport franchises, Major fashion companies, Popular magazine companies or just a big fortune 500 company. I want to take it to that next level and I'm excited to see where the next 10 months with Keiser University takes me. 

Sunday, June 30, 2013

Conquering Adobe Flash Week 4

This is the final week of multimedia 1 adobe flash animation and it has been an interesting and challenging journey. One of the most challenging things that I had to over come included timing. Creating a story with animation that looked realistic and well put together opend a whole new world as a graphic designer to me. A lot of editing and patience goes into animation and at times was over whelming knowing when to start and stop throughout the process. As a protectionist I found my self editing, editing and more editing. At the end of it all I'm glad to have conquered the basics to adobe flash and more then excited to get into more production and other programs that have more to do with video production such as dream weaver and more experience with photoshop This is just the beginning of my production/graphic career and I'm excited for what the future holds. I'll keep you posted 

Xo Corrin 

Friday, June 21, 2013

Multimedia production passion

Multimedia production passion.
Week 3 Entry.


Ending in week 3 of multimedia 1. We have covered adobe Flash CS5 we have learned how to work and operate flash and all of witch the system is capable of doing. This next project we are working on is making a 30 sec flash function using at least 5 different Disney principles of animation. This will be challenging seeing we will actually have to design with the Disney principles in mind. Last project was to create a 20 sec commercial ad of a company of our choice. The turn out was great I was happy with my work:). This project is a little more challenging but I think once I start to create and draw out some ideas everything will flow together. As I learn more and more about the adobe programs I find me liking some of the systems more then others. Getting into production is HUGE for me because thats my passion, The more I learn the more I love it. Video and audio production has always been a passion of mine; This really was a perfect stepping stone course to get to know the basics. Im very excited for these next 4 weeks :) 



Wednesday, June 12, 2013

Learning Flash CS5 Week 1&2

Learning Flash CS5.
Week 1&2 projects 



The next 3 week's of this summer semester will involve learning adobe flash and how animation is created and used as a graphic designer.

Week 1 project: Was to create 3 6 second banner ads of a product of our choice. I chose NIKE for a ad because I knew the brand and use the brand. Targeting the audience would be challenging but creative seeing there is so many different types of advertising that NIKE repersents. I found Week ones project very educating and learned a lot about flash and sequencing in your animation and designs together to get a motion picture.  

Week 2 project: Was to create a 30 second long ad for a product of our choice. I chose Beats Head Phone's By Dr Dre. I chose this brand because I find all ads, commercials and advertising in general very catchy and creative. This is a product that represents something that has never been created or done before. His state of the art creation in music has changed listening to music as we know it. And Beats advertising always gets that massage across every chance they get in the advertising world. 

Sunday, May 19, 2013

What makes some printing more expensive than other printing?


What makes some printing more expensive than other printing? 
(Blog Topic Week 2)

I believe in a lot of things that go into more expensive printing. Some key factors are the paper size and color. the paper size can vary in different jobs and projects the bigger the paper the more ink for color and that will lead to more money. A very bright color or very dark color can need a more ink intake. Can the funds for a different gloss or texture color will also be more expensive. The more actions it takes for your design to come alive the more money you will need.




 Another expensive printing option will be the weight of the paper. Different jobs and projects may request a curtain paper weight (look) to the design. It may be business card and they want it to have a thicker look and feel that will cost more money to print. Letter head paper could be one of the request , Companies tend to want a more heaver look and feel to the letter heads to have a more bold and professional look. Paper weight and texture can make or break a design and is very important to always re evaluate what look you are creating and printing should always be in the back of your mind while designing.





  INFORMATION FOUND ON: http://www.moosewalkstudios.com

There are two methods of creating reproductions of fine art in use today. The older, traditional method is off-set lithography where hundreds or thousands of prints can be produced at one time allowing for a less expensive and frequently inferior print. The newer, more sophisticated process is called giclee (pronounced zhee-clay) where prints are produced one at a time with great color and texture accuracy.
With off-set lithography, a photographic image of the original work is created. The image is then separated into individual color plates corresponding to the color inks to be used in the final printing process. Each color is printed individually from a metal plate requiring any number of runs through a press with the printer trying to match the position of each layer of ink printed (not always successfully) to the layer of ink below (called registration). The quality and weight of the paper is limited by the capabilities of the press and the colors can vary depending on the quantity and quality of the ink used. The process is not unlike the process used to print newspapers and magazines.



Offset Lithography Giclee Printing
  • Photograph of original work
  • Colors printed separately
  • Multiple passes from the same original
  • Ink quality varies
  • Print media is limited
  • High resolution computer image original
  • Digital image editing/correction
  • Prints produced on at a time
  • All colors printed in a single pass
  • High quality inks
  • Variety of print media (paper, canvas, etc.)
 
With the giclee process, a computer image of the original work is created. The image created is very high resolution and is true to the original in terms of brushwork, texture and color. A technician then manipulates the computer file to get the appearance even closer to that of the original, with the correct color being the key element. Once the artist approves a proof, the image is stored as a file on the computer. Each print is then produced one at a time to guarantee accuracy. Unlike the off-set process, which requires multiple passes through the press with the hope of producing accurate colors, all of the colors of the giclee are produced using archival pigments with one pass allowing complete color, texture, and brushwork accuracy for each print. Furthermore, the printing can be done on the same type of surface (canvas, paper, etc.) as the original work of art.
When a giclee is placed next to the original, it is nearly impossible to tell which the original is and which the giclee is.
How permanent is a giclee? In recent years the ink industry has developed stable, light-fast, pigment inks for large format computers used to produce the giclee. At the same time, the paper industry has expanded and improved lines of paper to make them compatible with specialized, computer printers. This combination has made giclees viable as permanent pieces of art. You can purchase a giclee knowing that it will increase in value just as the original work of art.

Sunday, May 12, 2013

How photography has changed the world.

Assigned Blog Post WEEK 1:

How do you feel Photography has changed the world?

Photography has been a way to record life moments in a matter of seconds it is known world wide and used everyday by millions upon millions of people. Photography is a way to capture a image of events, That can be in motion or in still. Photographers have been around for hundreds of years and was a very important source in American history and how we view it today.  


THE HISTORY BEHIND PHOTOGRAPHY 


 Photography has been used for evidence of events since the daguerreotype allowed for images to be permanently captured. Without photography, people around the world would not understand things they did not experience. From World War II to the Holocaust, photography has been used by people to record moments in history permanently.
          Photography allows people around the world to see other places and understand different cultures. In addition to exposing people to other places, events, and cultures, photography has had a strong impact on society. Photography literally creates an image for people, places, and ideas. When a tourist looks for a vacation, the first thing they will most likely do is look at a picture. Many people have used this art to manipulate areas, images, or events to their preference. It allows images and information to be accessed by regular people through means such as the internet or a book. Pictures are often the first impression a person has on something, which gives pictures a great importance in any type of environment.
One of the most famous photos in the world, this image captures Neil Armstrong's footprint. Many people had heard of space travel, however they did not get to visually experience it until photos like this were broadcasted to Earth. This picture shocked many people with the simple fact that man really had made it to the moon.


The Evolution of Photography




          Photography has, like any other science or technology , evolved. From the basic Camera Obscura to modern day high-speed cameras, this art is one of the most advanced technologies. In 1837, Louis Jacques Mandé Daguerre created the Daguerreotype. This was the first true camera, as it was able to permanently capture an image. "I have seized the light. I have arrested its flight," Louis Daguerre said. This was an important milestone for artists, for the Camera Obscura would reflect light, but the image would fade as it became dark, making artists have to work very quickly to trace their photo. However, its downside was that it took around thirty minutes to develop one picture. Though these pictures took a very long time to develop, many found them worth using to record historical events forever.
          In the 1840's, a man named William Henry Talbot created the Calotype, the first negative-positive photographic technique. This technique allowed for multiple images to be copied off the displayed image projected by a Camera Obscura. Unlike the thirty-minute develop time of the daguerreotype, the Calotype develops pictures within one minute.
          Up until 1861, there was no way to have a color photo, as scientists had not figured out how to make them. However, a man named James Maxwell finally discovered the way to produce color photographs. The first type of color film was called Autochrome, which is an array of colored dots upon potato starch. Autochrome was not released for public use until about 1907. Autochrome was used for 28 years, until another type of color film was released, this time called Kodachrome. Kodachrome was a color film originally produced by Kodak in 1935, and was popular until about 3-4 years ago. In 1963, yet another photographic milestone is reached:  instant color film made Polaroid
         In 1968, the first photo from the moon of the earth was taken. In the years before, photos had been taken from rockets with mounted cameras, but they did not capture all of earth, as they were not high enough.


Friday, May 3, 2013

What There Is To Know About The Canon Rebel t3i

What There Is To Know About The Canon Rebel t3i


I'm writing this blog because I just purchased the Canon Rebel t3i  I figure I share my knowledge on my research about this beautiful well put together camera. 


Where Canon came from :


Japan's first 35mm focal-plane shutter rangefinder camera was introduced into the market during this period 1933-1936. This all started in a small streetside shop in Tokyo, the "Precision Optical Instruments Laboratory," to produce the prototype camera called "Kwanon," which later evolved into the "Hansa Canon." This is the origin of Canon's camera making which always involves many trial and error processes. Small but steady steps for Canon cameras were initiated here.






 Staking out the high end of the Rebel line, the Canon T3i shares the excellent image quality of its predecessor (the T2i), and offers the articulating LCD, remote flash control, and creative filters also found in the 60D. With Full HD video support, fast autofocus, and good quality optics, the Canon EOS Rebel T3i is easy to recommend....




The REBEL on the Move.
Photographers looking for an easy-to-use camera that will help them create their next masterpiece need look no further than the Canon EOS Rebel T3i. The next in a long line of phenomenal compact DSLRs, the EOS Rebel T3i continues the Rebel tradition of easy operation, compact design and no-compromise performance. Featuring Canon's newest DIGIC 4 Image Processor and an 18.0 Megapixel CMOS Image Sensor - plus cutting-edge technologies like Full HD video recording, Live View shooting, wireless flash photography and even a Vari-angle 3.0-inch LCD monitor  - the EOS Rebel T3i offers the best of EOS photography in a compact package.




Just as the Canon 60D was aimed squarely at the Nikon D90 and D7000, the new Canon Rebel T3i has the D5000 and D5100 in its sights. We've now spent quite a lot of time with the Canon T3i, which sports a swiveling LCD screen and a slightly heftier build, and both looks and feels a little more serious than past models. Bundled with a new 18-55mm IS II kit lens, or the 18-135mm IS lens that's also available with the 60D, the new T3i looks and feels like its presume sibling, except for the grip spacing. It'll be ideal for those with small to medium hands, but those with larger hands might be more comfortable with the 60D.
Indeed, the major differences between the T3i and 60D are few. It's down to frame rate (3.7 vs. 5.3 fps), maximum shutter speed (1/4,000 vs. 1/8,000), AF sophistication (only one cross-type vs. all nine cross-type), viewfinder size (0.85x vs. 0.95x), buffer depth, battery type, and grip size. There are other, more minor differences, but those are the big items. As such, the T3i seems like a pretty good deal.
Compared to the T2i, the T3i adds the swivel screen, the new lens, more reduced-resolution JPEG options, and an Auto Picture Style mode. The Canon T3i (body with battery and card) also weighs a little more than the T2i, coming in at 20.6 ounces (583g) compared to the T2i's 18.5 ounces (525g). As mentioned, it's a few millimeters larger in all dimensions: 133.1 x 99.5 x 79.7, compared to 128.8 x 97.5 x 75.3. Some of those differences will matter, and I think many fans of swivel screens will opt for the T3i, while those who don't like them can settle happily into a T2i without feeling like they're missing a lot.





The Canon Rebel T3i is a small and lightweight camera. Its body measures in at 5.2 x 3.9 x 3.1 inches, and it weighs 20.6 ounces with batteries.
The control panel on the back of the Canon Rebel T3i is pretty standard. Everything you need to carefully adjust many of the settings of your T3i is in an accessible place. If you’ve used the T2i, the T3i’s predecessor, you’ll notice that the T3i’s buttons are all in the same places as the T2i’s.
The Canon Rebel T3i’s 100-12800 range of ISO settings make it an ideal camera for all lighting conditions. The powerful yet small T3i is built to reduce noise in all situations. It just takes a few seconds to adjust the ISO settings and shoot crisp, clear pictures in the brightest situations and at night.
This DLSR’s 18.”0″ CMOS Sensor and DIGIC 4 Image Processor work to enhance the quality and integrity of each pixel in each picture you take. The CMOS sensor speeds up how long it takes a signal to reach the image processor. The result is a picture with relatively no noise and a camera that consumes less energy overall.
You can choose from hundreds of different lenses to use with your T3i. The wide selection of T3i-compatible lenses means that you have a lot of customization options when it comes to zoom range, image stabilization, and aperture. Lenses generally range in price from around $200 to over $5,000.
The control buttons on the top of the T3i allow you to easily adjust the shutter speed, change the ISO settings, and switch to video recording mode. If you want to adjust the shutter speed, you just have to to push the capture button halfway down and turn it until you land on the right speed.
The Rebel T3i’s vast range of ISO settings work in conjunction with the camera’s built-in flash to ensure that pictures come out clear in most situations. You can also opt to add a flash attachmentto the top of the camera to dramatically increase the clarity of pictures taken in low-light settings.
The Rebel T3i comes with a number of creative filter options, including “Fish-Eye Effect,” which distorts an image in the same manner a fish-eye camera lens would. Other T3i creative filter options are “Grainy Black and White Effect,” which produces an antique looking black and white image, and “Toy Camera Effect,” which produces an image with vignetting and interesting color distortions




NIKON V.S CANON


Nikon and Canon are as good as each other overall. Each makes equally excellent lenses at the same price points, and each makes DSLRs with the same technical quality in each format. The differences lie in ergonomics and how well each camera handles, which is what allows you to get your photo — or miss it forever. Anyone who tries to tell you that one brand or the other is significantly better than the other in basic quality is either an idiot, or a retail salesman who's getting a bigger spiff from one or the other that week.

Each are multi-billion dollar optical companies who have been making some of the world's best optics for numerous consumer, industrial and military applications for decades and decades and decades. Unlike other large corporations like Sony and Panasonic that only make consumer and commercial products, Nikon and Canon each make multi-million-dollar optical products used in semiconductor manufacturing and space exploration.

Nikon and Canon each are unique in having the nearly limitless resources and experience needed to develop the "secret sauce" that lets each make consumer cameras that render colors, highlights and shadows subtly better than all the other mere consumer electronics makers out there. Canon and Nikon can and do invest the effort to fine-tune the "look" from each camera in the trade-secret color matrices and algorithms that let each of their cameras deliver results that just have a certain polish to them that I can't get from Sony, Panasonic, Casio and all the rest of the companies lacking Nikon and Canon's resources. With the huge corporate scope and the huge camera sales volume, only Canon and Nikon can invest the heavy resources that result in subtly better pictures from each of their cameras, regardless of how inexpensive it may be.

I'm going to go on and on below about personal experience, so feel free to skip ahead to the real differences between Nikon and Canon.

Each makes lenses as parts of multi-million-dollar steppers used in making electronic chips with more precision than anything needed for photography, and each makes other optics that sell for hundreds of thousands of dollars in other applications. They each make our cameras and lenses out of the same stuff from which they create these other products.

Did you know that Nikon is one of the world's leading makers of professional laboratory microscopes, often beating out Zeiss and Leitz? Nikon also makes the million-dollar lenses and mechanical steppers used in semiconductor manufacture. They have a 37% market share. These lenses and mechanics resolve at 45 nanometers, or less than one-tenth of a wavelength of visible light. That's over 10,000 lines per millimeter! See Nikon Precision.

Canon may make their own ICs and image sensors, but for all we know, Canon may use Nikon lenses and steppers to do it! Probably not: Canon also makes steppers and semiconductor photolithography equipment, with a 20% market share. (Thanks to Bates Marshall for those figures.)

Canon also makes gigantic lenses with 100x zoom ratios for HDTV and lenses for Hollywood motion picture cameras! These sell for six figures.

Making $20,000, $2,000 or $200 lenses for either Canon or Nikon is child's play. Their big stuff sells in the $200,000 to $2,000,000 range. We photographers get to benefit from all of it.

Nikon and Canon are optical companies first and camera, electronic or software companies second. It's sad to see people buy good Nikon or Canon cameras and then put off-brand lenses on them.

Nikon and Canon are different, but just as good overall, although of course we all have our personal preferences. Anyone who tries to tell you that one or the other is garbage isn't paying attention, and most likely doesn't have the other to sell you. Nikon and Canon compete so heavily against each other that if one really were better or worse they would have gone out of business long ago.

Year to year one usually has an edge on the other. They tend to leapfrog each other back and forth, slowly. LEICA was king from the 1930s through 1950s, Nikon took over from the 1960s through 1980s, Canon was the top pro SLR in the 1990s and 2000s, and with the Nikon D3 of 2007, Canon and Nikon now run neck-and-neck in the pro market. As of 2012, I prefer Canon's full-frame DSLRs over Nikon, but that will change as the years roll on.

Contrary to some beliefs, I get paid nothing by and have no allegiance to Nikon or Canon or any other camera maker, other than having used their great products for many decades depending on the brand.

Shooting all these systems for a living every day makes one very familiar with what each does well — or not, so let me share how they really compare from actual long-term experience

I spend a lot of time covering the background and details before I summarize the real differences. Feel free to skip ahead if you're in a rush to spend a few thousand dollars quickly.







Thursday, April 11, 2013

Why Social Media Is Important For Your Career.

Why Social Media Is Important For Your Career.


This blog entry that I am creating is in reference to the Advertising Association meeting that I attend earlier this week at the Lakeland center . One of the main topics that was talked about was in reference to social media and how it is used today for your career. I highly recommend that students attend the next up coming meetings with this Polk County advertising association I found that the info was very helpful and educational. Networking and meeting new people in your field is how you build relationships and brand yourself as a person.




Social media participation is an essential tool in networking with potential professional contacts, employees, friends, family etc. Staying in touch with current and former contacts, recruiting employees, advancing your career, and keeping in touch with the world is what social media is about.



 Career and online experts recommend leveraging social media sites such as Facebook, Twitter and (especially) Linked In as part of a job search. But, they say, social networking should be used as a complement to, and not a replacement for, more traditional job-search methods. And, they caution, it should be used carefully. You want to make sure all of your info, statues, updates and pictures are appropriate for the outside world and more importantly the professional world career aspects.  


83% of employers are currently using, or plan to use, social media networks such as LinkedIn, Facebook, and Twitter for hiring, according to a survey by the advertising association recruiting platform  58% of employers have hired through social media networks.  The networks they have used to hire employees are LinkedIn (used by 89% of employers that hired via social media), Facebook (28%), and Twitter (14%), according to the survey. YES! 83% percent of employers! YOU DO THE MATH...



-People who have failed to build and maintain a strong social media presence, including older or less technically savvy workers, may receive fewer job inquiries.  Employers are also using social media sites more often to find additional information about you after your resume is received, and you can benefit from having a prominent social media profile at this stage of the job search," said the advertising association 




-The flip side of social media

But remember: The transparency social media provides works both ways. While it can help a potential employee gain an edge during the job search, it also lets employers vet potential employees. Many employers use the same sources to uncover information about candidates not included in a resume or shared during an interview. You always want your physical appearance to be presentable, everything posted on social media should reflect who you are. Communication face to face is still very important. Social Media is just adding to the way communication works and interacting with others.

Sunday, March 31, 2013

Herman Miller

-Herman Miller-

Inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn and live.

The Story Behind the name...

 

Herman Miller was a West Michigan businessman who helped his son-in-law, D.J. De Pree, buy the Michigan Star Furniture Company in 1923. De Pree had been working at the company, which opened in 1905, since he was hired in 1909 as a clerk. De Pree knew his father-in-law was a man of integrity, so he decided to rename the company after him.
By the middle of the 20th century, the name Herman Miller had become synonymous with “modern” furniture. Working with legendary designers George Nelson and Charles and Ray Eames, the company produced pieces that would become classics of industrial design.
Since then, we’ve collaborated with some of the most outstanding designers in the world, including Alexander Girard, Isamu Noguchi, Robert Propst, Bill Stumpf, Don Chadwick, Ayse Birsel, Studio 7.5, Yves Béhar, Doug Ball, and many talented others.
Today, in addition to our classic pieces and new designs for the home, Herman Miller is a recognized innovator in contemporary interior furnishings, solutions for healthcare environments, and related technologies and services. A publicly held company headquartered in Zeeland, Michigan, we have manufacturing facilities in the United States, China, Italy, and the United Kingdom and sales offices, dealers, licensees, and customers in over 100 countries.


  

Assignment:   Assigned a company. research your company, based on what you find, answer these questions.
1.) As a consumer, what about their branding do you find most successful and attractive?
2.) As a designer, what can you take away from their philosophies in branding, to apply to how you will approach branding in the future?
3.) Which piece of branding do you find most unique and interesting?





1- Being a consumer the things I find most attractive and successful about the Herman Miller collection is the design and distinctive look that the Herman Miller design owns. The structure is unique and recognized. Seeing a product the Herman Miller name comes to mind. That's how you know that a product is successful.


2- How I will approach branding in the future is to continue the basics that WORK for branding like advertisement, and marketing. I believe in trying new things, I think that being a designer trying new things is a MUST. Herman Miller is know for their employee benefits and appreciation . Herman Miller continues to win awards and gain recognition more and more each and every year.

3-The piece of branding I find most interesting and unique is how Herman Miller treats their customers. Their versatile, flexible products give people real choices. If they need something extra, they can do that too. They have a process--and a long track record--for making unique products. The response is fast; 95 percent of the time they issue a quote in 24 hours. The prices are reasonable, on average about 5 percent over our standard products. Best of all, the result is specific to each customer. All Herman Miller work is world wide recognized and acclaimed.





Herman Miller Awards for 2012

Herman Miller named "Corporation of the Year" in the commercial products sector by the Michigan Minority Supplier Development Council.

Herman Miller receives Candidate Experience Award, an honor given to companies who best represent a quality engagement strategy.

Herman Miller Healthcare first manufacturer to earn exclusive Planetree Visionary Design Network status.

Herman Miller achieves ninth consecutive listing on Dow Jones Sustainability World Index.

Herman Miller receives fourth Neighborhood Environmental Partners (NEP) award from the Michigan Department of Environmental Quality.

Herman Miller listed among IndustryWeek magazine's 50 Best Manufacturing Companies.

Herman Miller inducted into the "Made in USA Hall of Fame" for its commitment to US Manufacturing.

Herman Miller wins a Gold Stevie Award in the Company of the Year - Consumer Products - Durables category in the tenth annual American Business Awards.

Herman Miller and A Better World wins a Silver Stevie Award in the Corporate Social Responsibility Program of the Year - More Than 2,500 Employees category in the tenth annual American Business Awards.

Herman Miller recognized with 2012 Huntington Pillar Award, given by the Women's Resource Center to companies who demonstrate outstanding dedication to empowering women in the workplace.

Herman Miller selected by the Sustainable Asset Management Group for inclusion in "The Sustainability Yearbook 2012."

Thursday, March 14, 2013

What Makes a logo successful

What Makes a logo successful 


A logo is a defining source of identity & branding for most companies, therefore it must be powerful and memorable & grab the audience attention. A logo can enhance a company's image and give it an advantage over it's competition. You want to have a logo that everyone knows the name when the logo is seen below are some examples that are powerful and memorable all over the world.









So what's the process of creating a logo? 

The most crucial steps in creating a logo often come in the early stages. You should always start by gathering as much information as possible about the client doing research is key. It's wise to find out as much as you can before you start creating a logo. You want to know everything about the company you are designing for as well as all the competitors logo and company scheme.
Once you are clear on the goals of the client it's wise to spend ample amount of time producing rough drafts. Some designers do brainstorming exercises or doodling to help with new ideas. Rough drafts generally should be taken a step further into a comprehensive sketch of the layout something you would show your client, usually this is a more refined sketch of the logo. And finally, the logo should be created using a vector based program such as illustrator, not photo shop or in design. 
logomotive 1logomotive2logomotive3

What makes a logo timeless?

Strong logos not only brand the identity of a company but they last the test of time. Though logos might be altered over the course of time, they are easily recognizable, despite the changes. Below are some worldwide logos that have changed over the year 

UPS

upsups2ups3ups4

NBC

                          

nbc1nbc2nbc3nbc4nbc5nbc6 

NIKE
swoosh2








Saturday, March 9, 2013

Gabrielle 'Coco' Chanel As a Brand.

GABRIELLE COCO CHANEL

Word wide known brand CHANEL

THINGS TO KNOW "FASHION KNOWLEDGE."



The COCO CHANEL Era:

Establishment and recognition — 1909–1910's

FIRST CHANEL ERA HAT 


The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes. She started on the ground floor below the flat of socialite and textile businessman Étienne Balsan, as his mistress. Because the Balsan flat was a salon for the French hunting and sporting élite, Chanel had opportunity to meet their fashion-conscious demi-mondaine, upon whom the rich men displayed their wealth. Chanel sold them the hats she designed and was able to earn an independent living. Chanel befriended English socialite and; per the upper class social custom, Chanel became his mistress. Capel noticed her business acumen and in 1913 financed her first independent shop, Chanel Modes, at 21 rue Cambon, Paris. Because that address already housed a dress shop, her lease limited her to millinery rather than couture. Two years later, in 1915, she opened shops in Deauville and Biarritz, offering ready to wear sports clothes for women.


TRADEMARKS 



One timeline measurement for Chanel presence in the United States is via trademarks registered with the United States Patent and Trademark Office (USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark Chanel and for the distinctive interlocking CC design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of face powder, perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO. The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.




THE FACTS
 
IndustryFashion
Founded1909
Founder(s)Coco Chanel
Headquarters
ParisFrance
135 Avenue Charles de Gaulle
92521 Neuilly-sur-Seine Cedex
Number of locations
310 (ca. September 2010)
Area servedAsia, Europe, Oceania, and the Americas
Key peopleKarl LagerfeldCreative Director
Jacques Polge, Master Perfumer
Alain Wertheimer, co-owner
Gerard Wertheimer, co-owner
Maureen Chiquet, Global Chief Executive Officer
John Galantic, President, U.S. and Chief Operating Officer
ProductsHaute coutureready-to-wear,perfumejewellery,accessories
Revenue€1.809 billion (2010)
Net income€280.3 million (2010)
Employees1,270 (2010)
Websitewww.chanel.com